基于读者属性分析的图书馆空间再造研究     

孙超  刘咸 《图书情报工作》2018,62(20):43-48

[目的/意义]现阶段很多图书馆都出现了空间不足、环境老化的现象,空间再造成为图书馆的一个迫在眉睫、亟待解决的重大课题。[方法/过程]根据图书馆空间五要素要求原则,从读者属性角度分析图书馆空间短缺的原因是来自读者对图书馆空间的需求差异,把握读者属性的特点才能更好的进行空间再造。[结果/结论]针对不同类型的图书馆给出有效改善图书馆空间紧缩或阅读空间空置率高等现状的相应思路。  相似文献   

成都市新都区旅游客源市场开发研究     

赵丽丽 《河北旅游职业学院学报》2016,(3):28-32

成都市新都区旅游资源丰富，但旅游资源有效利用不足，旅游开发步子缓慢，严重制约了当地旅游业乃至当地经济与社会的全面发展。本文在实地调查的基础上，分析了成都市新都区旅游资源的现状与问题，评价了其旅游资源开发的优势与潜力，剖析了游客消费心理与行为情况，阐述了成都市新都区客源市场总体现状与现存问题，着重提出了有针对性的旅游开发对策措施，以推动当地旅游业的大发展，拉动当地经济的大增长，促进当地经济与社会的科学发展、又好又快发展和可持续发展。  相似文献   

Export market orientation behavior of universities: the British scenario     

Yousra Asaad  Geraldine Cohen 《Journal of Marketing for HIGHER EDUCATION》2015,25(1):127-154

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.  相似文献   

经济全球化与我国体育科技产业海外发展研究   总被引：1，自引：1，他引：0  

李少兰 《广州体育学院学报》2017,37(1):51-53

国际政治与经济发展的种种变革促成了今天经济的全球化发展态势,在高度发达的互联网技术以及文化多元化的国际文化价值观的双重影响下,经济全球化已从一种“趋势”发展成为了今天的显示,这种新态势迫使各国都在开发市场的同时,努力输出自己的产业,提升自身在全球化中的影响力.我国体育科技发展水平在举国体制的支撑下迅速发展,如同我国竞技体育水平一样,在很多方面处于国际领先地位.以人才和软科学输出为先导,带动实体产品的输出,同时,加强国内和国际市场的统一开发与把握,是我国体育科技产业海外发展的可行之路.  相似文献   

我国体育产业核心竞争力发展策略研究     

云〓峰 《广州体育学院学报》2019,(2):61-63

改革开放以来，我国体育产业从无到有一路发展，在成为受国家重视的重要产业的今天，相比国际体育产业发达国家，我们仍然处于明显的劣势，即便是国内的中、高端体育消费市场也几乎被国外大品牌企业占据大半，更不用说我们的企业走出国门了。然而我们的体育产业依然有着潜在的核心竞争力，为了将这种竞争力变成现实的力量，我们必须积极营造成熟、规范的体育消费市场；积极发挥竞技体育发展水平的优势；积极与国际知名企业合作，实现互利共赢。  相似文献   

我国体育产业发展现状、问题与对策建议     

荆林波 《南京体育学院学报(社会科学版)》2016,(4):1-10

体育产业化是世界体育强国发展的普遍规律，作为朝阳产业，它的发展程度是衡量一个国家体育经济与体育文化发展水平的重要标志。文中通过文献资料整理，对体育产业的概念进行了界定和阐释，以全球体育产业为视角，对美国、英国、德国和澳大利亚的发展状况进行对比分析，梳理和归纳我国体育产业发展特征，剖析我国体育产业存在的问题，以“十三五”国家发展战略为契机，提出了一系列促进我国体育产业整体发展水平的对策与建议，以期为我国实现体育强国梦提供一定的理论参考。  相似文献   

大型赛事赞助、网络关注度与企业市场价值--2018年俄罗斯世界杯中国赞助商实证研究     

付磊  蔡兴林 《体育科学》2020,(4):28-34

企业赞助大型体育赛事目的是为了提升企业的市场价值,针对多家中国企业赞助2018年俄罗斯世界杯的事件,用事件研究方法考察了企业签约赞助和开赛日2个阶段股票价格的异常收益波动,并用百度指数研究了网络关注度对异常收益的影响关系。研究发现,中国企业赞助俄罗斯世界杯,在签约事件窗口内企业获得正向的市场绩效,而在开赛日事件窗口内企业获得负向的市场绩效。百度指数与股票异常收益的关系,说明网络关注度对事件影响产生催化剂的作用。研究结果表明,企业赞助大型赛事需要注重短期和长期的效果,注意防止过度炒作,并要积极采用营销组合的手段扩大赞助带来的影响和收益。  相似文献   

Developing a Theoretical Framework for Response: Creative Writing as Response in the Year 6 Primary Classroom          下载免费PDF全文

Tom Dobson 《English in Education》2015,49(3):252-265

Focusing on the creative writing of Year 6 boys as they make the transition to Year 7, this article establishes a theoretical model for creative writing as response. In line with Bakhtin's notion of utterances as ‘interpersonal’ (1986), the model demonstrates the complexity of creative writing – the text is influencing of and influenced by an author's participation in ‘figured worlds’ (Holland, Lachicotte, Skinner and Cain 1998), but also influencing of and influenced by future respondents. This article suggests that ‘weaker framing’ (Bernstein 2000) in creative writing pedagogy has the potential to alter boys' identities and refigure their worlds.  相似文献   

我国职业运动员人力资本产权交易制度研究     

许延威 《武汉体育学院学报》2017,51(5):39

为了完善我国职业运动员人力资本产权交易制度，该研究以人力资本理论、产权理论、微观经济学、新制度经济学、法学理论为研究基础，结合我国职业体育实践以及国外职业体育的成功经验，对我国职业运动员人力资本要素市场存在的问题进行研究，认为我国职业运动员人力资本产权交易制度中存在的主要问题在于：稀缺性运动员人力资本的供需关系矛盾突出；职业运动员人力资本要素市场不完善，买方垄断、卖方垄断的运动员人力资本要素市场并存；运动员人力资本投资专用性治理措施不合理。我国职业运动员人力资本产权交易制度改革的近期目标，要围绕明确职业运动员劳动者的地位，保护职业运动员合理的自由选择权与自由流动权，采取有效措施增加优秀运动员人力资本的供给，采取有效措施限制职业体育俱乐部的过度竞争行为，设立职业运动员最低薪酬标准，保护普通职业运动员的权益等方面进行。  相似文献   

Children's responses to the interactivity of storybook apps in family shared reading events involving the iPad          下载免费PDF全文

《Literacy》2017,51(1):44-52

This paper reports on some data on the effects of screen‐based interactivity on children's engagement with storybook apps during family shared book reading that were gathered in a 2‐year, small‐scale ethnographic case study in Spain. Data analysis focuses on the complex interplay between the storybook app's interactive features and the children's responses to them. Our findings show that interactive elements increase the child's autonomy, as they tend to promote the importance of the reader, positioning him or her as a collaborator, storyteller, an author or an internal character in the fiction; something that can materialise in exciting narrative strategies that can trigger powerful responses to digital literary texts in emergent readers, including playing, creating new fictions or engaging emotionally with the story. Finally, we argue that the Reader Response models that have been used over recent decades to understand children's reading experiences with storybooks need to be revised to better understand their current experiences with interactive texts.  相似文献